Marvel went all out for Iron Man this year. The booth focused exclusively on showcasing the armor for the upcoming Iron Man 3 movie as well as suits from the previous films. They had some gimmick running where questions of trivia were shouted from the stage and whomever in the audience answered them correctly got a t-shirt or something was thrown out to them. The area was crowded and noisy, so we only stopped by to shoot some shots.
Here’s a video of the suit from various angles.